Triangulation sounds like a Ted Bundy tactic.
It’s what good salespeople do to reach new clients. 👇
Triangulation is a military strategy hitting targets from multiple angles.
The “Art of Triangulation” in sales:
→ Hitting your targets from all angles.
To master triangulation, follow these steps first:
→ Identify the right targets.
→ Understand the target’s ecosystem.
→ Uncover potential points of leverage.
→ ID partners or affiliates who already have relationships with your target.
→ Leverage your 1st, 2nd, and 3rd connections.
→ Engage with related organizations or individuals sharing common interests or challenges with your target audience.
Then execute:
→ Demand generation and outreach efforts.
→ Email campaigns.
→ Social media outreach.
→ Networking events.
🚀 Create multiple touchpoints to reinforce your sales message and drive engagement.
🚀 By using triangulation, you increase your chances of capturing the attention of your target audience.
P.S. How have you used triangulation to reach your targets?
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Anthony Lobosco
