Author: Lobo

I’m Anthony Lobosco, founder of SalesByLobo and a 25-year Sales Leader who’s been in the trenches as a Hunter, Farmer, and Player-Coach. This site brings together everything I’ve learned - my philosophies, hard-earned strategies, and a passion for helping salespeople and teams succeed. Whether you’re here to refine your skills, explore new strategies, or see how we can work together, welcome. Let’s make an impact!

Mastering Hybrid Sales: Clients, Renewals, and New Business

Selling Strategies

Introduction In today’s fast-paced and highly competitive business landscape, the role of a salesperson has evolved significantly....
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Navigating Success: A Guide for Technology Partners in the Public Sector

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The public sector is an arena that plays a critical role in the functioning of society. Government agencies, educational institutions, and...
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Staying Relevant in Sales: Why Cadence Matters

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In the fast-paced world of sales, success often hinges on being in the right place at the right time. That place? Where your clients and...
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The Power of Client Relationships: Statistics That Prove Their Business Impact

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In today’s competitive business world, the pursuit of new customers often takes the spotlight. However, what’s equally—if not...
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Salespeople as CMOs: Running Your Territory Like a Marketing Pro

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Executing an omnichannel strategy is crucial but very difficult for a busy salesperson. The salesp…
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Crafting Winning Account Plans: Navigating Success with Existing and New Accounts

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Account planning is the backbone of any successful sales strategy, whether you’re nurturing existing accounts or venturing into new...
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Transform Your Sales Process: A 4-Step System to Sustainable Growth

Growth Optimization, Sales Strategy

SalesByLobo Transformational Framework What This Gives You: The SalesByLobo Transformational Framework provides a clear, step-by-step...
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Marketing your franchise

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Running a franchise is akin to running a sales territory for a large company, VAR or Telecom agent.
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Mastering the Three Essential “Whys” in Sales

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In the world of sales, the power of asking the right questions cannot be overstated. Among these questions, the three key...
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5 ways to test your champion

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How many times have you thought you had a true champion to help drive your deal to fruition?  Somet…
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