🎛 EDM isn’t just Electronic Dance Music.
It’s a sales strategy that you need to implement now. 👇
In the sales and marketing world, EDM means Event Driven Marketing:
→EDM sends personalized messages based on customer behaviors instantly.
→Remember when that little online retailer used to ask “Customers who bought this item also bought…”
→Yep Amazon was an early adopter of EDM.
You can do too.
Even if you’re a small services shop.
💡 Imagine this:
→A potential client visits your website or downloads a free resource but doesn’t book a session.
→With EDM, you follow up with them later, saying,
→”Thanks for checking out my content! Here’s a special offer for your first session.” 💬
Personally, I think a lot of people almost expect this kind of follow up.
Here’s how YOU can apply EDM principles to your service-based business without overspending:
🔑 Key Tips for Service-Based Businesses:
Timing is Everything 🕒
→Reach out when clients are showing interest.
→They downloaded a free resource, opened your email, or followed your LinkedIn.
→it’s the perfect time to offer a consultation or service package!
Personalize, Don’t Generalize 💌
→Use tools like Mailchimp or HubSpot to personalize follow-ups.
→For example, if someone reads your blog about the benefits of stress management
Automate for Simplicity 🤖
→Tools like Zapier or Integromat let you automate emails and follow-ups based on specific actions
→Like signing up for your newsletter.
→It enables you to connect with someone in a meaningful way without the manual effort.
🎯 Why This Works:
→Boost Sales: When clients feel like you’re addressing their specific needs, they’re more likely to book a meeting.
→Save Time: Automations do the follow-up for you, so you can focus on delivering your service.
→Better Client Experience: Personalized communication makes clients feel valued, which builds trust and encourages long-term relationships.
💡 Even without a big team or budget, you can apply these easy-to-implement strategies to create timely, personalized client experiences and grow your
P.S. What’s your favorite EDM band?
Share your experience below.👇
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Anthony Lobosco
