How We Turned a SaaS Launch Around
Ever watched a product launch unravel in slow motion? No clear audience, no message, and a sales team that’s more confused than confident? That was the scene when I stepped into a mid-sized tech company’s SaaS launch—an exciting product with no idea how to actually sell it.
This isn’t a sob story; it’s a comeback story.
The team had poured months into developing their new SaaS product. It solved real problems, had all the bells and whistles, and was ready to make waves—except they didn’t know who those waves were for or how to reach them.
The sales team was stuck in a loop:
- “What’s the target market again?”
- “What do I say to this prospect?”
- “How do we know this works?”
Translation: they needed help. Enter me, the hands-on strategist ready to cut through the noise.
We hit the ground running:
- Market Research
I dove deep to identify their ideal customers—the ones who’d see this product as their missing piece. We uncovered pain points, motivations, and exactly how to speak their language. I combined this with any tribal info or research they had. - Messaging That Sticks
Their original pitch was drowning in jargon. I rewrote the narrative to focus on value and outcomes. - Empowering the Sales Team
I didn’t just hand them a playbook and walk away. We trained, practiced, and role-played until every sales rep could pitch in their sleep. CRM workflows? Streamlined. Prospecting? Confident. Objections? Handled.
Results:
Fast-forward three months:
- 25% increase in product adoption—and not just because of the shiny features. Customers bought in because the messaging spoke directly to them.
- A united, confident sales team that finally had a roadmap they trusted.
Takeaway:
Launching a SaaS product isn’t just about having a great solution. It’s about:
- Knowing your audience.
- Crafting a story that resonates.
- Equipping your sales team to deliver that story, every single time.
Without these, even the best products can fall flat. But with the right strategy, you can turn chaos into conversions—and I’m here to help.
Got a SaaS product launch on the horizon? Let’s write your comeback story.
Anthony Lobosco
