Anyone can call themselves a social seller.
Look, I just posted something about sales.
That’s what posers do. Don’t be a poser
I started social selling in ’14 after I created the sales blog “Lobo Cisco:”
→ Aggregated all relevant info for my partners, customers, and prospects.
→ Sent weekly newsletters to them.
→ It led to some sales, but I could have marketed better.
→ Although I was active on LinkedIn, I might’ve been a poser.
Ten years later, we’ve come a long way:
→ LinkedIn is now a great way to connect in a meaningful way.
→ Many companies create pre-made content for employees to post.
→ There’s a ton of free training about social selling.
→ Automation tools like Hootsuite allow you to schedule posts in advance.
→ More outbound platforms are implemented for salespeople.
In 2024, there’s no excuse to be a poser.
→ Use these tips to create meaningful relationships.
→ If it’s called social selling, then great.
P.S. What strategies are you using to turn your social selling into real connections and sales?
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Anthony Lobosco
