Do eyes smile? Guest Blogger, Ed Finn
Great observation on the science of selling in this new COVID world by our Guest Blogger, Ed Finn.
5 Elements of a successful VITO letter (also BASHO)
VITO “very important top executive” letters is an effective way to target a key contact…
Massive action 1999
I was almost put on plan my first year but Massive Action led to Presidents Club the following year…
Omni-channel strategy
Omnichannel means reaching people through multiple mediums – online (Social Selling, email ma…
Building Champions through social selling
You have a 10% chance of closing a deal when you do not have a Champion. A Champion will answer tw…
Omnichannel or become Stan
Did you know Google has a T-Rex on its campus to remind everyone that the mighty dinosaurs got exti…
Social Selling = Value Selling
Anyone can post an article on LinkedIn and then call themself a social seller. Well that’s n…
Massive action presidents club
When I went to Chairman’s club in 2000 it was because of massive action. I believed in what we were doing and then fedexed dozens of...
Salespeople as CMOs: Running Your Territory Like a Marketing Pro
Executing an omnichannel strategy is crucial but very difficult for a busy salesperson. The salesp…
Will Technology Soon Turn Sales Reps Into Marketers?
This article by David Dodd in 2015 helped validate my philosophy of sales reps having to be effecti…
